What makes us different?
We approach websites from a brand led perspective.
After all, regardless of anything else the overall objective in a competitive environment is always to create preference – you want your brand to be selected over and above your competitors.
So first we need to discern what defines your brand and then what differentiates it from the competition.
A strong relevant brand that is well differentiated and positioned correctly will connect with its audience and deliver a positive experience.
Advertising processes and methodologies have evolved over 150 years, what didn’t work was discarded and what did has remained and proved its worth.
A big part of Jiminy’s approach is founded in the fundamentals of proven advertising methodology.
Important stuff like:
- the importance of a good creative brief,
- the value of understanding your audience,
- and the power of a strong single minded idea above all else.
– all aspects of our approach that guarantee our creative hits the mark, which means good things for your business.
Most professional designers can easily come up with a pretty sweet design, but if it is not founded on a well thought out strategy and a strong idea it will flounder when put under pressure. In other words it’s no more than a veneer that upon closer inspection is held together with only decorative details.
Our approach to design is thorough and strategic.
All the research, and strategy work that came before the design stage now begins to prove its worth, as the design emerges as a true expression of the brand.
The internet / web is the printing press of our lifetime. A powerful system of distributing information and enabling communication, it's radically reshaping entire industries and our society.
The web is fast approaching it's 20th birthday, but doesn't look like it's slowing down. If anything it looks like it is just getting started.
At Jiminy we've been passionate about the web since the early 90's and have been working with it for over 12 years now. We love the culture of openess and sharing that has emerged in many quarters. We're proud to call ourselves web natives.